Saturday, April 5, 2025

When and How to Stand Out in a Visual Job Market

We live in a world that loves video. TikTok. YouTube. Reels. Short, punchy clips are how we consume content now. So, it makes sense that the job market is starting to shift too. Video resumes are popping up more and more. But here’s my take: not everyone needs one.

Let’s break it down.

What Is a Video Resume?

A video resume is a short video where you introduce yourself, talk about your experience, and explain why you're the right fit for the job. Think of it as a commercial—for you. It usually runs one to two minutes.

Sounds fun, right? Sometimes it is. But not always.

Why Video Resumes Can Work

Video resumes show your personality. Fast. That’s a big win in industries that value charisma, creativity, or communication. Marketing. Media. Design. Startups. If your job requires you to talk to people, create content, or solve problems in front of a team—video can help.

It shows you’re modern. Willing to try new things. Comfortable with tech.

It also helps when a traditional resume just doesn’t capture your energy. If you’re the type of person who lights up a room, video lets that shine.

Why Video Resumes Aren’t Always the Answer

Here’s the part people don’t say: sometimes a good ol’ PDF does the job better.

Video takes time to produce. If the quality is poor or the sound is off, it can hurt more than help. Plus, not all employers want them. Some may not even watch it.

Also—video isn’t always fair. Not everyone is a natural in front of the camera. That doesn’t mean they’re not smart, capable, or skilled. In fact, some of the best minds don’t want to act for a webcam.

Let’s not forget accessibility. Some hiring systems can't process video files. That could make your resume harder to find or screen.

When to Use a Video Resume

Use it strategically. Not just because it’s trending.

Ask yourself:

  • Does the job require communication skills?

  • Is the company creative or forward-thinking?

  • Have they mentioned video resumes in the job post?

  • Is this an industry where visuals matter?

If yes, give it a go.

But don’t send it alone. Always include a traditional resume. That’s still the industry standard. Video is the extra. Not the only.

How to Make a Good Video Resume

Keep it short. One minute is enough.

Write a script, but don’t sound like a robot. Speak naturally. Be clear.

Use good lighting. A quiet space. Clean background. No barking dogs or kitchen clutter.

Dress like you would for the job. Be yourself—but polished.

Most important: focus on the value you bring. Not just your job history. Show passion. Speak with energy. Be direct.

Say your name. What you do. Why you love it. Why you’re right for this job.

End with a thank-you and a smile.

A Few Extra Tips

Don’t read off the screen. Practice first.

Don’t try to be viral. Be real.

Don’t over-edit. Keep transitions simple.

Upload it to a private YouTube link or a portfolio site. Don’t email huge files.

Make sure it works on desktop and mobile.

And always test it first. Get a friend to watch it and give honest feedback.

Final Thoughts

Video resumes are tools. Not magic. Use them when they fit. Skip them when they don’t.

The truth is, standing out isn’t always about flashy content. It’s about clarity. Confidence. And knowing when to speak up—and when to listen.

Sometimes, a quiet, thoughtful email says more than a video ever could.

So don’t feel pressure to jump on trends. But do feel free to try something different—when it makes sense.

Because in a visual job market, how you show up matters. But what you say—and how well you know your strengths—matters even more.

Keep it smart. Keep it simple. Be you.

I’m also excited to be sharing more about this and other insights on the Smart Hire Podcast.

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